{"id":5565,"date":"2023-07-03T18:51:46","date_gmt":"2023-07-03T15:51:46","guid":{"rendered":"https:\/\/www.brandenn.com\/what-is-corporate-identity-design\/"},"modified":"2025-02-28T02:30:42","modified_gmt":"2025-02-27T23:30:42","slug":"what-is-corporate-identity-design","status":"publish","type":"post","link":"https:\/\/www.brandenn.com\/en\/what-is-corporate-identity-design\/","title":{"rendered":"What is Corporate Identity Design?"},"content":{"rendered":"<p>We will explain what corporate identity design means for the business and what benefits it provides. Corporate identity design is the backbone of a business. It is the main guide of the business. It is the process of designing many materials from logo design to business card design.<\/p>\n<p>Just as you cannot create a brand with only logo design, you cannot have a professional business image if you do not create the basic structure of your company correctly and do not present your brand image effectively. It is as clear as that. Corporate identity design is a work that should be worked by a professional art director or brand design office specialized in its field. This work involves different phases. The brand image of a business determines its character and communication style.<\/p>\n<figure id=\"attachment_4493\" aria-describedby=\"caption-attachment-4493\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2014\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01.jpg\" alt=\"OGE Dizayn Corporate Identity Design\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01.jpg 1920w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01-600x338.jpg 600w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01-300x169.jpg 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01-1024x576.jpg 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01-800x450.jpg 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/OGEDizayn_Gallery01-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-4493\" class=\"wp-caption-text\">OGE Dizayn Corporate Identity Design<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content Outline<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brandenn.com\/en\/what-is-corporate-identity-design\/#What_are_the_Benefits_of_Corporate_Identity_Design\" >What are the Benefits of Corporate Identity Design?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brandenn.com\/en\/what-is-corporate-identity-design\/#Corporate_Identity_Design_Makes_Your_Business_Unique\" >Corporate Identity Design Makes Your Business Unique.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brandenn.com\/en\/what-is-corporate-identity-design\/#Corporate_Identity_Guide_is_your_business_guide\" >Corporate Identity Guide is your business guide.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brandenn.com\/en\/what-is-corporate-identity-design\/#Your_Logo_Design_Should_Be_Compatible_With_Your_Corporate_Identity_Materials\" >Your Logo Design Should Be Compatible With Your Corporate Identity Materials.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brandenn.com\/en\/what-is-corporate-identity-design\/#What_are_Corporate_Identity_Prices\" >What are Corporate Identity Prices?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Corporate_Identity_Design\"><\/span>What are the Benefits of Corporate Identity Design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Corporate identity design is an important detail for the image of your business. The more effective you make your business look, the more reputation you will gain. When you show your reputation, you also reflect your working process. This helps to show how you approach your potential and existing customers and what is unique about your business.<\/p>\n<figure id=\"attachment_4400\" aria-describedby=\"caption-attachment-4400\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1969\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-scaled.jpg\" alt=\"TEOTI Corporate Identity Design\" width=\"2560\" height=\"2048\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-scaled.jpg 2560w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-scaled-600x480.jpg 600w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-300x240.jpg 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-1024x819.jpg 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-800x640.jpg 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_identity-1280x1024.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-4400\" class=\"wp-caption-text\">TEOTI Corporate Identity Design<\/figcaption><\/figure>\n<p>When you market your products or services, the corporate identity of your business comes into play and influences your sales process. Not only do you convince, but you also project the image that you are a trustworthy business.<\/p>\n<p>This affects many aspects of your business, from the communication process to the purchasing process. The first step to position your business and start the brand journey is your corporate identity design and then your branding roadmap.<\/p>\n<div class=\"leading-tight text-start w-full ml-10 mr-10 mt-4 text-base\">\n<h3 class=\"text-start w-full mb-2\"><span class=\"ez-toc-section\" id=\"Corporate_Identity_Design_Makes_Your_Business_Unique\"><\/span>Corporate Identity Design Makes Your Business Unique.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<p>Think about it. You have a brand image that distinguishes your business and makes it recognizable. Do you like this idea? If so, your business profile, reflecting your goals and values, will lead you to your destination. Not only with a well-designed logo, but also with all the materials included in your corporate identity, you reflect that you are responsible to your customers. It also shows that your business is committed. Corporate identity is important mainly for these reasons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Corporate_Identity_Guide_is_your_business_guide\"><\/span>Corporate Identity Guide is your business guide.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3068\" aria-describedby=\"caption-attachment-3068\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-869 size-full\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz.jpeg\" alt=\"LA1ENT Corporate Identity Design Materials\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz.jpeg 1920w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz-600x338.jpeg 600w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz-300x169.jpeg 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz-1024x576.jpeg 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz-800x450.jpeg 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/La1ent_Kurumsal_Kimlik_Kilavuz-1280x720.jpeg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-3068\" class=\"wp-caption-text\">LA1ENT Corporate Identity Design Materials<\/figcaption><\/figure>\n<p>Your business should have a corporate identity guide. This guide covers your business values, brand tone and line, as well as the designs and guidelines for all your corporate materials.<\/p>\n<p>It is a key element of branding. It is necessary to showcase the reassuring side of your business and reflect its stable state. It also allows you to define your marketing strategies and draw your roadmap.<\/p>\n<figure id=\"attachment_4418\" aria-describedby=\"caption-attachment-4418\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1977\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03.jpg\" alt=\"TEOTI Kindergartens Corporate Identity Design\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03.jpg 1920w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03-600x338.jpg 600w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03-300x169.jpg 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03-1024x576.jpg 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03-800x450.jpg 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/Teoti_Gallery03-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-4418\" class=\"wp-caption-text\">TEOTI Kindergartens Corporate Identity Design<\/figcaption><\/figure>\n<p>Instead of preparing brochures or advertising campaigns with random fonts, acting with the colors and lines of your business reveals your reliable side and business line.<\/p>\n<p>Not only do you leave a professional impression, but you also gain the trust of your customers with your stable stance. In this way, you can take more confident steps in your marketing processes and realize more effective campaigns. As a result, your potential customers increase and you make great contributions to the branding process of your business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Your_Logo_Design_Should_Be_Compatible_With_Your_Corporate_Identity_Materials\"><\/span>Your Logo Design Should Be Compatible With Your Corporate Identity Materials.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_3071\" aria-describedby=\"caption-attachment-3071\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.remzeytin.com.tr\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-870 size-full\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02.jpeg\" alt=\"Rem Zeytin Logo Design\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02.jpeg 1920w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02-600x338.jpeg 600w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02-300x169.jpeg 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02-1024x576.jpeg 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02-800x450.jpeg 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/RemZeytin_Branding02-1280x720.jpeg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-3071\" class=\"wp-caption-text\">Rem Zeytin Logo Design<\/figcaption><\/figure>\n<p>Your corporate identity design materials and logo design should be in the same line. If this concentration is not there, it creates the image that you are not accurately reflecting your business values. This shows a lack of confidence in yourself and uncertainty about what you want to do.<\/p>\n<p>To avoid this, there should be harmony between your corporate identity materials and your logo design. Your brand image needs to be represented on different materials, in the colors that your business uses. This approach allows you to manage your branding process more effectively and leave a more impactful mark in the minds of your target audience. Every positive impact stabilizes the prestige of your business and helps your marketing strategies.<\/p>\n<figure id=\"attachment_7498\" aria-describedby=\"caption-attachment-7498\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.brandenn.com\/en\/request-a-quote\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7498 size-full\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus.png\" alt=\"Request a Corporate Identity Design Quote\" width=\"1280\" height=\"1280\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus.png 1280w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus-300x300.png 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus-1024x1024.png 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus-150x150.png 150w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus-800x800.png 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/07\/kurumsal_kimlik_teklif_iste_EN_luculus-600x600.png 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-7498\" class=\"wp-caption-text\">Request a Corporate Identity Design Quote<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"What_are_Corporate_Identity_Prices\"><\/span><strong>What are <a href=\"https:\/\/www.brandenn.com\/en\/corporate-identity-design-prices\/\" data-type=\"post\" data-id=\"10635\" data-schema-attribute=\"mentions\">Corporate Identity Prices<\/a>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Most corporate identity design agencies have various prices for this work. The fees set by freelance designers and agencies are not the same. The work produced by a freelance designer will not be the same as the work realized by an agency. While an agency offers a more professional perspective, a freelance designer may just want to fulfill your demands directly.<\/p>\n<figure id=\"attachment_4211\" aria-describedby=\"caption-attachment-4211\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1867\" src=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02.jpg\" alt=\"AURA Lounge Corporate Identity Design\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02.jpg 1920w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02-600x338.jpg 600w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02-300x169.jpg 300w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02-1024x576.jpg 1024w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02-800x450.jpg 800w, https:\/\/www.brandenn.com\/wp-content\/uploads\/2023\/08\/AuraLounge_Gallery02-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-4211\" class=\"wp-caption-text\">AURA Lounge Corporate Identity Design<\/figcaption><\/figure>\n<p>Considering that your corporate identity design work is a one-off project, it makes sense to choose the experience of an expert agency for the future and stability of your business. When choosing a corporate identity agency, pay attention to the originality, quality and working process of their work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We will explain what corporate identity design means for the business and what benefits it provides. Corporate identity design is the backbone of a business. It is the main guide of the business. It is the process of designing many materials from logo design to business card design. Just as you cannot create a brand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261],"tags":[299,265,268,266,298],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-identity-design","tag-corporate-identity","tag-corporate-identity-design","tag-corporate-identity-prices","tag-what-is-corporate-identity","tag-what-is-corporate-identity-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/posts\/5565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":3,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":7502,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/posts\/5565\/revisions\/7502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/media\/3074"}],"wp:attachment":[{"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/media?parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/categories?post=5565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandenn.com\/en\/wp-json\/wp\/v2\/tags?post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}