the line of the smile and the sweet experience

the sweet side of freedom

When you experience Luculus®‘s unique space with friends or family, you feel its free atmosphere. Luculus®‘s logo design was inspired by freedom and the unique flavors of its ice creams. Luculus® has strengthened its identity and now speaks to its guests with a more modern and determined side.

Corporate Identity Design

Learn the story of luculus

The logo for Luculus® was inspired by ice cream balls. We have taken care to reflect the environment where customers experience freedom and a friendly atmosphere. Luculus® has been in service since 1954. Drawing strength from its history, we reflected the color of Luculus® flavors to show its sweet ambiance.

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