Serhat Uyar

Serhat Uyar is BrandEnn's art director. Once a brand's character is defined, he is responsible for making that character speak with the same voice at every touchpoint.

He works in art direction, brand identity design, print production and motion. Consistency between a logo, a social media frame, a catalog page and a brand film does not happen on its own. Unless every output of the same brand across different media is tied to the same discipline, the brand falls apart. Uyar's work inside the studio is to build and protect exactly that connection.

He graduated from the Graphic Design department of Selçuk University's Faculty of Fine Arts. He has worked as an art director for more than six years. With the creative team, he builds a production discipline that follows the aesthetic and technical sides of design at the same time. Making sure a piece reaches the printing press exactly as it looked on screen is treated in the studio as an area of responsibility of its own.

His approach rests on this: an art director's job is not to produce a beautiful image but to keep a brand's facial expression the same in every frame.