Serhat Uyar

Serhat Uyar is BrandEnn's Art Director. Once a brand's character is defined, he is responsible for ensuring that character speaks with the same voice at every touchpoint.

He works in the fields of art direction, brand identity design, print production, and motion graphics. Consistency between a logo, a social media post, a catalog page, and a brand film does not happen spontaneously. Every output of the same brand across different channels will dissipate unless it is connected to the same discipline. Uyar's role within the studio is precisely to establish and maintain this connection.

He graduated from Selçuk University, Faculty of Fine Arts, Department of Graphic Design. He has been working as an art director for over six years. Collaborating with the creative team, he establishes a production discipline that simultaneously monitors both the aesthetic and technical aspects of design. Ensuring that a project transitions flawlessly from its on-screen version to its printed form is treated as a distinct area of responsibility within the studio.

His approach is fundamentally based on this: the art director's job is not to produce a beautiful visual, but to maintain a brand's facial expression consistently in every frame.