In this article, we will give ideas about the price of corporate identity design. First of all, what are the corporate identity design prices? Let’s examine the answers to this question together. You know that the more attractive and impressive your brand image is, the more likely people will be to contact your business. But to achieve that appeal, your business must have a brand story and reason to buy. After giving brief information, let’s share the answer to our critical question with you. What is the price of corporate identity design? For what reasons are prices determined? Does the price of corporate identity design differ? We will share the answers to these questions.
Today, most people are trying to design logos and want to take part in this industry. Some are design-wise. However, it is unfortunate that only those with design experience are present in the sector and wear out the sector. As such, different prices arise regarding the prices of logo and corporate identity design, and this confuses the person who will buy the service. Before moving on to the corporate identity design price, let’s examine the sub-headings and understand the process.
What are the factors affecting the creation of Corporate Identity Design?
The price of corporate identity design may differ depending on parameters such as the current status of a company, the sector in which it operates and the target customer group. An evaluation is made based on the targeted or existing customer group and the profile of the business, and the price is determined according to the result. For example; The corporate identity design work of a restaurant and a construction company cannot be evaluated equally.
The restaurant generally falls under the category of eating and drinking and also targets those who want to experience different flavors. The construction company, on the other hand, targets those who want to buy a comfortable and long-lasting house. Of course, these details can be expanded further. For this reason, the profile of the business, its works and experiences are important. The colors to be used in the corporate identity design, the story that will tell the aims of the business, the logo design and all other materials should be interconnected and reflect the line of the business. All these details should leave traces such as trust, quality and experience on the customer base and take the company where it wants to reach.
When you examine the above-mentioned studies, you see the studies belonging to the companies serving in two different sectors. While Rem Zeytin operates in the food sector, Ravza Furniture operates in the furniture sector. Both businesses have their own details and targeted audiences. These details gain importance in the process of creating corporate identity.
How is the price of Corporate Identity Design calculated?
When we consider the aforementioned details, we can specify the estimated prices for the corporate identity design price. If you’re a small business owner, the fees won’t be too high if you want to work with an experienced agency or art director. Generally, prices for small and newly established businesses start from $2000 Of course, prices will differ depending on the details of your corporate identity work. If you prefer to give your logo and corporate identity work to graphic designers who do not have enough experience; You may encounter corporate identity design prices starting from $550
Those who are active in the field of graphic design and who are only design-oriented will present a work that will only win your appreciation. Often, these types of employees will only advance the business in a way that gains “your” admiration, rather than focusing on your company’s brand value. This approach is one that can harm your business or cause problems in the future. However, an experienced expert or agency focuses on reading the brief content from you well. It progresses by making a detailed analysis of the sector of your business, your competitors, your customer base and the place you want to reach. The Art Director determines according to the results in these details.
Most graphic designers focus directly on fulfilling your demands and showing only the results you desire. But it ignores many details in the background and quickly delivers the result to you. Such a study will naturally result in a very affordable budget. However, it will cause many problems in the future. Think of it this way; Do you prefer a 1 year doctor? Or is it a doctor who has worked and gained experience in her/his field for 10 years? This is where experience comes into play. Experienced professionals play a critical role here. It analyzes the brief it receives from you and the details of your company much better with the benefits of many years of experience and concludes with a full performance study.
When a senior brand design agency or art director sees unsuitable places for your business in the brief content they receive from you, they specify them and express to you that they will not include them in the application. This situation emerges with the reading obtained from her/his experiences. An experienced brand design agency or art director will create the appropriate profile for your business and present a study of where you want to go.
To summarize; The graphic designer applies the instructions in the brief you give. Experienced names interpret the brief and present a working performance according to the results they have achieved. If your business is a big name or a well-established organization, it would be much more accurate to work with a well-known and award-winning agency or art director. In this case, the price of corporate identity design will vary between $18.750 and $150.000. Of course, let’s also mention that you need to be a large holding or a business with high PR power. Because the corporate identity or rebranding works of well-established companies with high PR power are handled with a very detailed analysis. Since it will not remove the slightest error, the prices depending on these criteria can be very high.
In summary, what are the prices for Corporate Identity Design? Who determines the Corporate Identity prices?
|Graphic Designer||Experienced Agency / Art Director||Recognized Award-Winning Agency / Art Director|
- Corporate identity design prices of experienced art directors or agencies: $2000 – $11.000
- Inexperienced graphic designer corporate identity design prices: $550 – $1300
- Well-known and award-winning agency or art director corporate identity design prices: $18.750 – $150.000
What elements are in Corporate Identity Design? What is included in the Corporate Identity Design price?
Depending on the profile and industry of the business, the elements included in the corporate identity design may be different. If your business is a clothing store, the materials in your ID directory will be tailored to your industry. However, if you are a holding owner, more details will be included in your corporate identity directory. For example, candy bag design is not included in the corporate identity guide of a clothing store, but it can be included for the corporate identity design of a holding. Here, the sector, profile and location of the business are important. In general, in a corporate identity design; There are products that will increase brand awareness such as business cards, letterheads, notepads, paper bags, ballpoint pens, and many promotional design elements. In short, all the details are important when creating the logo design, image and story of your business. Because your corporate identity reflects the reputation of your business.
Corporate Identity Design Contents
- Logo Design
- Correct and Incorrect Uses of Logo
- Brand Colors
- Brand Fonts
- Business card
- DL Envelope
- Email Signature Template
- Cardboard Bag
- Notepad & Cube Note
- Vehicle Designs
- Presentation Template
- Promotional Items
- Other Company Tailored Design Materials
While the aforementioned corporate identity elements are placed in separate folders, the printing details of all design works are also specified in your full corporate identity guide. Of course, not every agency or designer makes this comprehensive guide. Because it is a process that requires serious effort. They usually deliver working files of printing materials. These are some of the items mentioned. There could be many more details. The corporate identity price is determined according to these details.
In the images above, you can see the Corporate Identity designs of two different businesses. While Alkarkand is a restaurant business and is reflected with its menu design, AEOLUS Hotel is visualized to reflect the character of the hotel as it is a hotel. These belong to simple and understandable examples. If you want to get more details, just click here to review our work.
Corporate identity design price may vary depending on the dimensions and details of the project. If you want to get a price for your needs, you can contact us.
There are many advantages that Corporate Identity design can provide to your business. To learn more about corporate identity design and get inspiration, you can read our article by clicking here.