In this content corporate identity design we will give information about the price. First of all, what are corporate identity design prices? Let’s examine the answer to this question. The more effective your brand image is, the higher the potential for people to communicate with your business. Your business needs to have a brand story and a reason to buy. What is the price of corporate identity design? According to which criteria is the price determined? How does the price of corporate identity design differ? Now let’s share the answers to these questions with you. In this content, we will share details about corporate identity design price. What are corporate identity design prices? We will share the answer to this question based on the business sectors. Today, many people are doing logo design and taking part in this sector. Although some of them are experienced in design, this is not enough. Experience, knowledge and experience in this field affect the quality and healthy results of the work. Considering this situation, the prices of corporate identity design vary. Corporate identity design It will be useful to examine the subheadings about the price.
What are the Criteria for Creating Corporate Identity Design?
Corporate identity design price; It varies depending on criteria such as the current status of the requesting company, the sector in which it operates and the targeted customer base. Target audience or existing customers are evaluated by considering the profile of the business and the correct price is determined according to the result. For example, the corporate identity design work of a restaurant and a construction company cannot be on the same line.
The restaurant sector is generally in the food and beverage category and has an audience such as experiencing different flavors and being together in a friendly environment. The construction sector, on the other hand, targets those who want to buy a comfortable and safe home, as well as those who pay attention to details such as views and luxury. These details can be further expanded. The profile of the business, its work and experience are very important. These details determine the colors to be used in the corporate identity design process, the visual layout to be created and the perception to be presented to customers. All these details are interconnected and form the line of the business.
When you examine the images, you see the works of businesses serving in two different sectors. Rem Olive Ravza Mobilya is active in the food sector, while Ravza Mobilya is active in the furniture sector. Both businesses have lines belonging to their own sectors in their corporate identity. The sector and the promises offered are important in the process of creating a corporate identity.
How to Calculate the Price of Corporate Identity Design?
When we consider the details about the sectors, we can specify approximate prices for corporate identity design price. If you are a small business owner and want to work with an experienced agency, the fees will be at acceptable levels. Generally, prices for small and newly established businesses start from $3000. This price may vary according to the details of the corporate identity work depending on your sector. If you want to work with people or businesses that have just entered this field or want to gain experience, you may encounter corporate identity prices starting from $1500.
People or businesses operating in the field of graphic design and focusing only on design offer a work that will only win your appreciation. Generally, instead of focusing on your company’s brand reputation, those who do this kind of work only complete the work focused on gaining “your” appreciation. This understanding of work is an understanding that can harm your business or cause problems in the future. However, an experienced agency focuses on reading the brief content from you well. They study details such as your business sector, your competitors, your customer base and the goals you want to achieve, and finalize your corporate identity work according to the results they get from these details.
Most graphic designers or graphic agencies focus on implementing your wishes directly and finalizing only to your liking. It ignores many details in the background and quickly reaches and delivers the result. Such a work results in a very small budget. However, it brings many problems in the future. Let’s explain it more simply. You have a problem and you want to treat it. Do you prefer a doctor with 1 year of experience? Or a doctor with 10 years of experience? This is exactly where experience shows itself. An experienced professional agency has a critical role. With the brief it receives from you, it analyzes the details of your company with many years of experience and completes it with a full performance result. When a senior brand design agency sees situations that are not suitable for your business in the brief it receives from you, it identifies them and presents them to you as an evaluation. The experience of a professional agency comes into play for your business. An experienced brand design agency creates an appropriate profile for your business and offers an effective result to your customer base.
When we summarize the issue; a graphic designer directly implements your brief. A professional brand design agency interprets your brief and offers performance-oriented work according to the results it achieves. If your business is a large or well-established organization, it would be the right choice to work with an agency with strong references and high quality work. Depending on the size of your business and its strength in the sector, the price of corporate identity design varies with prices starting from $10.000. Corporate identity or rebranding works of well-known and well-established businesses are managed with a very detailed analysis and working model. Prices may vary depending on these criteria, as it cannot tolerate the slightest mistake.
What are Corporate Identity Design Prices? What Determines Corporate Identity Prices?
| Graphic Designer | Experienced Agency / Art Director |
|---|---|
| $300 | $1000 |
| $500 | $2500 |
| $700 | $5000 |
| $850 | $11.000 |
- Corporate identity design prices of experienced agencies: USD 1500 – USD 3000
- Inexperienced graphic designer corporate identity design prices: USD 500 – USD 1000
- Corporate identity design prices from a well-known and award-winning agency or art director: USD 2500 – USD 150.000
What is Included in Corporate Identity Design? What is Included in the Corporate Identity Price?
Depending on the profile and sector of the business, the elements in the corporate identity design may be different. If your business is a clothing store, the materials in your identity guide will be organized according to your sector. But if you are the owner of a holding company, your corporate identity guide will include more details. For example, while a candy bag design is not included in the corporate identity guide of a clothing store, it can be included for the corporate identity design of a holding company. Here, the sector, profile and location of the business are important. In general, a corporate identity design includes products that will increase brand awareness such as business cards, letterheads, notepads, paper bags, ballpoint pens and many promotional design elements. In short, all details are important when creating the logo design, image and story of your business. Because your corporate identity reflects the reputation of your business.
Depending on the profile and sector of the business, the materials in the corporate identity design may differ. If your business is in the automotive sector, the materials in your corporate identity guide will be determined according to your sector.
Corporate Identity Design Contents
- Logo Design
- Correct and Incorrect Uses of Logo
- Brand Colors
- Brand Fonts
- Business card
- Letterhead
- DL Envelope
- Email Signature Template
- Cardboard Bag
- Notepad & Cube Note
- Vehicle Designs
- Presentation Template
- Promotional Items
- Other Company Tailored Design Materials
The aforementioned corporate identity materials are prepared in separate folders and the printing details of all design works are specified in your comprehensive corporate identity guide. Some agencies do not make this comprehensive guide. They usually deliver the working files of the printing materials. Some of these items are. Corporate identity price is determined according to these details.
In the images above, you can see the Corporate Identity designs of two different businesses. Alkarkand is a restaurant and is reflected in the menu design, while AEOLUS Hotel is a hotel and is visualized to reflect the character of the hotel. These are simple and understandable examples. If you want to get more details, just click here to review our work.
The price of corporate identity design can vary depending on the size and details of the work. If you want to get a price for your needs, you can contact us.
There are many advantages that Corporate Identity design can provide to your business. To learn more about corporate identity design and get inspiration, you can read our article by clicking here.
