We will explain what corporate identity design means for the business and what benefits it provides. Corporate identity design is the backbone of a business. It is the main guide of the business. It is the process of designing many materials from logo design to business card design.
Just as you cannot create a brand with only logo design, you cannot have a professional business image if you do not create the basic structure of your company correctly and do not present your brand image effectively. It is as clear as that. Corporate identity design is a work that should be worked by a professional art director or brand design office specialized in its field. This work involves different phases. The brand image of a business determines its character and communication style.
What are the Benefits of Corporate Identity Design?
Corporate identity design is an important detail for the image of your business. The more effective you make your business look, the more reputation you will gain. When you show your reputation, you also reflect your working process. This helps to show how you approach your potential and existing customers and what is unique about your business.
When you market your products or services, the corporate identity of your business comes into play and influences your sales process. Not only do you convince, but you also project the image that you are a trustworthy business.
This affects many aspects of your business, from the communication process to the purchasing process. The first step to position your business and start the brand journey is your corporate identity design and then your branding roadmap.
Corporate Identity Design Makes Your Business Unique.
Think about it. You have a brand image that distinguishes your business and makes it recognizable. Do you like this idea? If so, your business profile, reflecting your goals and values, will lead you to your destination. Not only with a well-designed logo, but also with all the materials included in your corporate identity, you reflect that you are responsible to your customers. It also shows that your business is committed. Corporate identity is important mainly for these reasons.
Corporate Identity Guide is your business guide.
Your business should have a corporate identity guide. This guide covers your business values, brand tone and line, as well as the designs and guidelines for all your corporate materials.
It is a key element of branding. It is necessary to showcase the reassuring side of your business and reflect its stable state. It also allows you to define your marketing strategies and draw your roadmap.
Instead of preparing brochures or advertising campaigns with random fonts, acting with the colors and lines of your business reveals your reliable side and business line.
Not only do you leave a professional impression, but you also gain the trust of your customers with your stable stance. In this way, you can take more confident steps in your marketing processes and realize more effective campaigns. As a result, your potential customers increase and you make great contributions to the branding process of your business.
Your Logo Design Should Be Compatible With Your Corporate Identity Materials.
Your corporate identity design materials and logo design should be in the same line. If this concentration is not there, it creates the image that you are not accurately reflecting your business values. This shows a lack of confidence in yourself and uncertainty about what you want to do.
To avoid this, there should be harmony between your corporate identity materials and your logo design. Your brand image needs to be represented on different materials, in the colors that your business uses. This approach allows you to manage your branding process more effectively and leave a more impactful mark in the minds of your target audience. Every positive impact stabilizes the prestige of your business and helps your marketing strategies.
What are Corporate Identity Prices?
Most corporate identity design agencies have various prices for this work. The fees set by freelance designers and agencies are not the same. The work produced by a freelance designer will not be the same as the work realized by an agency. While an agency offers a more professional perspective, a freelance designer may just want to fulfill your demands directly.
Considering that your corporate identity design work is a one-off project, it makes sense to choose the experience of an expert agency for the future and stability of your business. When choosing a corporate identity agency, pay attention to the originality, quality and working process of their work.