In today’s conditions, corporate identity work is of serious importance for businesses. Businesses have a unique image thanks to corporate identity work and make significant progress in the branding process. What are the benefits of corporate identity work for the business? What impact does corporate identity work have on the consumer? we are ready to answer these questions in the simplest terms. Corporate identity is the backbone of a business. It is the reflected face of the business and the way it expresses itself. Now let’s take a look at the details about corporate identity work.
Some business owners think that only logo design is enough. In fact, they don’t realize that they have missed so many opportunities. Logo design alone cannot describe a business. This is not enough. Without materials to complement the logo of a business, healthy communication with the consumer cannot be established. This situation does not contribute to the effective growth of the business. The important thing is to reach the target audience on the right ground with the right corporate identity. In this way, the product or service can be marketed more accurately.
So, what are the benefits of corporate identity design work for the business? First of all, corporate identity is the first and most important step in the branding process. If you want to start the branding process of your business, you should create the backbone of your business with corporate identity work, which is the main component of brand design. You should have a corporate identity design that reflects the vision, mission and character of your business and tell your brand story. When all these details are planned correctly, you can easily create the desired impression in the perception of your target audience and help them make a quick decision during the purchasing process.
The process of creating corporate identity design does not only include logo, business card and letterhead design. Many agencies may not offer a detailed corporate identity design work. As BrandEnn, our main priority is to offer comprehensive corporate identity work. In corporate identity work, we first focus on the values that will represent the mission and vision of the business. In this process, we create a brand story that reflects the values of the business and determine its slogan.
Once we have completed these two critical processes, we create the brand character and we do brand positioning. As a result of all this work process, we work with a design approach that will support the materials prepared in the background and offer a full corporate identity work that reflects the values of the business.
What is included in the Corporate Identity Work?
Again, many agencies proceed with their own strategy and understanding in the process of corporate identity work. However, a comprehensive corporate identity study is beneficial for the business. It helps to demonstrate its recognition and corporate commitment more effectively. In this way, the confident and decisive stance of the business is reflected to the consumer. In the first stage of corporate identity design, we analyze the vision, mission and sectoral status of the business. After the analysis, we create the brand story and determine the slogan. In the second phase, we design the brand character, position and image.
After these stages, we design an impressive logo that reflects the work done and make a color work that reflects the character of the business. We design business cards, letterhead sets and all other corporate materials specific to the business and complete them with a language suitable for the brand story of the business. We collect all these processes in a single guide and create a corporate identity guide, including a business-specific printing guide. We file and simplify all materials in separate folders ready for printing. With our expert team, we complete the work in approximately 14 – 20 working days.
What is the Relationship Between Brand Design and Corporate Identity Design?
Corporate identity design is the first and important foundation of the brand design process. A business expresses itself through its corporate identity. If there is no corporate identity, it is impossible to move on to the brand design process. Because when the foundation is missing, there is no transition to the branding process. Brand design addresses the broader process of corporate identity. This process includes billboard designs, advertising banners, promotional films and numerous creative campaigns. However, the brand design process cannot begin without a corporate identity that reflects the brand character and image of the business. All these processes also affect the brand awareness process.
To illustrate with an example;
We had the chance to cooperate with Alkarkand Restaurant in Saudi Arabia. When we examined the old business profile of Alkarkand Restaurant, we realized that the brand image was quite weak and much more independent from the image it was aiming for. Based on these observations, we decided to design a corporate identity for Alkarkand Restaurant. Following the agreement, we started the project. The results of our study are shown below as before and after.
If you would like to review the corporate identity work we have realized for Alkarkand Restaurant in detail, please click here.
Located in Gemlik and famous for its olives Rem Olive Let us consider the example. At first, they only approached us with requests to create a website. However, when we thoroughly studied and analyzed the business, we realized that their needs were much more than just a website. Because when we gathered information about the company, we realized that their current logo in no way reflected the values of the company.
We also found that color choices did not inspire confidence and packaging designs complicated the buying process. After we conveyed all these analyses to Rem Zeytin, they agreed with us and asked for a general revision. So we changed the entire face of Rem Zeytin and created a new image that reflects the company’s values. We completed every step from corporate identity design to website and packaging designs.
This transformation story of Rem Zeytin attracted the attention of many competitors and made a big impact in the sector. This revealed that the business has an attitude open to innovation, cares about its customers and is determined to create value for them. All details are the result of corporate identity work.
What are the Advantages of the Corporate Identity Design Process?
When you plan your business’s corporate identity work correctly and carefully evaluate it, the vision and mission of your business becomes more understandable. This allows you to articulate your company’s values, business approach and marketing strategies. Corporate identity design plays an important role in creating brand awareness. It saves extra effort when persuading people to buy. Because thanks to your reliable brand image and corporate identity work, you will be accepted faster in people’s minds. Human perception often results from the first visual experience.
If an image creates an acceptable, reassuring and prestigious perception in the human mind, this creates a positive impact in your favor. This gives you a more credible and acceptable image in people’s minds. This is not only reflected in all your strategies, but also in the market positioning of your business. That’s why corporate identity design is of fundamental importance for businesses and is a work that must be done with the aim of protecting and enhancing the company’s interests. If you are wondering “How much does a corporate identity design cost?”, please visit ‘corporate identity price‘ and discover inspiring details about corporate identity work. So far, we have given you detailed information about corporate identity work.